View Rajiv Lulla's profile on LinkedIn

What do I do...

Digital Media Executive with a strong record of success defining strategy and implementing vision in the music and broadcast industry. Recognized for building mutually beneficial relationships between the content, technology and telecom communities to deliver on the promise of convergence in the digital decade. Demonstrated ability to solve complex problems with strategic and tactical solutions and in leading virtual teams with cross-organizational objectives.

Broad functional background includes:

  • Strategy and Development – Strategic planning, business development
  • Product Development – Prototype to marketable product development, cross functional rollouts
  • Marketing and Sales – Cost and pricing modeling
  • Operational Leadership – Operational cost improvement, process design to support changes
Nexstar Broadcasting (2006- )
SVP, New Media
  • Acting as change-agent in a $300MM traditional TV broadcast media organization reporting to the CEO
  • Conceptualised and deploying Nexstar's digital media strategy for 49 TV broadcasting stations in 29 US DMAs
  • Communicating NXST's New Media developments to corporate board of directors, investor communities
  • Unifying Nexstar's disparate technology and engineering assets to create economies of scale
CBS Radio (2003-2006)
VP Business Development & New Media
  • Developed and deployed digital media strategy for 179 radio stations;
  • Unifyied traditionally disparate technology assets to lower operating costs by leveraging economies of scale;
  • Enhanced revenues by establishing new content distribution channels to serve new market segments;
  • Negotiated strategic partnerships and closed contracts with Technology companies resulting in consumer oriented content being available on web-enabled devices
  • Pulled together disparate and sometimes conflicting sources of information for a comprehensive and holistic view of the issue and/or market to make strategic decisions
Spark Network Services (2004)
Acting CEO
  • Managed turnaround by developing a new marketing and sales strategy, competitive product solutions, and a more proactive customer service group ;
  • Built a turnaround team to manage day-to-day operations; Identified prospective buyers, negotiated selling price and executed the transaction on CBS Radio’s behalf.
Viacom Inc (1999-2003)
Project Manager
Streamlined business workflow at MTVN's Consumer Products Division as member of a multi-disciplined task force.
Stanford University (1997-1999)
Research Assistant
Statoil (Summer 1998)
Research Assistant
Engineers India Ltd (1992-1997)
Senior Engineer